2020 is finally coming to a close, we all know that it’s been quite the year. With many companies switching to virtual workspaces, cloud-based tools have never been more important. We have officially entered the era of being expected to do anything from anywhere, and collaborative marketing tools are crucial for marketing departments’ success in this new environment. To get your team up to speed, we’ve compiled a list of the top cloud-based marketing tools your marketing team needs for 2021.
Note: This is not an ad! These are simply the tools we find to be the most helpful for our company and our clients.
HubSpot should be your number one marketing spend in 2021. It can (almost) do it all. This platform is the best automation software because it helps you attract the right audience, convert them into leads, and build a complete inbound marketing campaign all in one place. Moreover, it is extremely user friendly. It has capabilities that include automation, email marketing, social media management, web design, blogging, ads, data reporting, and revenue attribution reporting—all powered by the data you gather within your HubSpot CRM.
The most important aspect of having a successful content strategy is planning out which keywords you want your company to rank for in Google, then creating the best content related to those keywords. SEMrush is an amazing tool that allows marketers to identify the keywords they should be using and ensure their SEO strategy is optimized and set up for success. With SEMrush you can enter a keyword you would like to be ranked for, and in return you’ll receive a plethora of related keyword suggestions that are grouped into clusters. They also provide a variety of related tips and questions to help you find long-tail keywords.
Content goes hand in hand with graphic design. Oftentimes, the graphic design is what draws people in to actually read the content that you have produced. However, hiring a professional graphic designer can get a little pricey if you are producing a bunch of content. Canva is a tool that allows you to create just about anything you can dream of, even if you don’t know anything about graphic design. There are hundreds of thousands of templates ranging from YouTube thumbnails and social media posts to presentations, ebooks, and promotional flyers. Canva is a great tool to ensure your company’s content has brand consistency and engaging, professional-looking designs.
Tools like WeVideo are becoming increasingly popular as the ability to create high-quality video becomes almost a necessity to attract and engage customers. Video editing is a special skill though, right? Not necessarily! WeVideo is a cloud-based video editing software that makes editing easy for all skill levels. The platform even has a smartphone app so you can edit on the go. With a simple drag and drop interface, you can easily align clips, add transitions, and even use greenscreen effects. WeVideo also has a library of over 1 million pieces of stock media including videos, images, and music for unlimited use to their users. Uh, yes please!
Data doesn’t lie—which is why you should treat it as your best friend and your mentor. Hotjar uses data to help you truly understand what your website and mobile site visitors are looking at when they are interacting with your site. By seeing how your users interact with your site, you can better understand what they want and care about. How does it work? With visual heatmap tools. Yep—Hotjar’s visual heatmap tools visualize your visitors’ clicks, taps, and scrolling behavior, allowing you to see which content your visitors are loving and which content they’re ignoring. This tool gives you great insight into finding the areas for potential growth and conversion rate optimization on your site.
Now that you have five new cloud-based marketing tools to enhance your 2021 marketing strategy, we have high expectations for your company’s growth! Use Hubspot to manage your database and automate your outreach, SEMrush to boost SEO with keyword research, Canva to produce beautiful content, WeVideo to create engaging videos, and Hotjar to track what your visitors are loving. Now that you know what tools to use, let’s start planning your long-term content strategy.
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